Sewa Cab was conceived in Feb’2017 in response to the disenchantment of drivers with the exploitative tactics of cab-aggregators. We have developed an ultra-low-cost, lean and rapidly scalable franchise model under which the drivers hold majority stakes in their respective cities/zones, allowing retention of most of the wealth by the drivers.

Rakesh Agarwal, the CEO, has been a social activist since 2000 and has been working in the midst of the drivers’ community for the protection of their livelihood and rights in his capacity as the head of Nyayabhoomi, an NGO. To him, drivers are family.

Business Model

Magic Sewa is a technology and social development platform under a franchise model. The platform bundles and offers four services to drivers: Technology, Branding, Marketing and Support. All other aspects of core services are handled by the franchisees including terms of driver enrolment, driver verification, driver training, quality parameters, service packages, fares, driver grievances, local marketing activities, etc.

Each of the zonal franchisee-companies is co-owned by an entrepreneur with the drivers in 26:74 ratio. While the entrepreneur ensures that the franchise is managed professionally, the ownership by and involvement of the drivers gives it a non-intrusive democratic character.

Drivers pay a fixed monthly subscription fee which is just a fraction of what other operators charge in the form of commissions. This effectively puts 15-20% more money into the hands of drivers while saving the consumer 5% GST which is not applicable when availing a Sewa Cab.

Financial, social and emotional well-being of drivers is central to Sewa Cab. Our model hinges on deep engagement with the drivers and their families which involves a lot of hand-holding and nurturing in the first two years. We strive for making them self-sufficient in all respects in under two years while bringing about an attitudinal change in them and making them more optimistic and more ambitious towards future. A host of professional, financial and social services are brought together and delivered to them in order to assist in accomplishment of these objectives.

We are open to franchise enquiries from across the country. Write to or call +91-8826887766

Driver Centric Approach

It is no secret that the passengers endure pain while using taxi or autorickshaw service. Blame is often laid at the door of the drivers. However, what Rakesh Agarwal witnessed, studied in depth and later fought against since 2002 was the victimisation of the entire drivers’ community whereas the real culprits were bad regulations, poor law implementation and an exploitative environment. Entry of the aggregators has not helped.

The desire to initiate reforms on a large scale gave birth to the idea of a market-oriented approach. In the long run, we envision redefining mobility from the perspective of accessibility, affordability, comfort, driver behaviour, traffic congestion and protection of environment through optimised use of vehicles of all types while ensuring the upward social and economic mobility of drivers and their families.

We invite conscientious citizens to adopt Sewa Cab as their own and support it. Sewa Cab is for greater good. It is much more than transportation. It is about changing, mainstreaming millions of lives.


Rakesh Agarwal

Founder & CEO

Rakesh Agarwal

Rakesh Agarwal, besides being an entrepreneur with global experience, is also a social activist focussing on RTI, transport policy and governance reforms. One of his life’s missions is to help the 20 million strong drivers’ community across India to build for themselves and their loved ones a better life.

Manisha Pandey

Head of Operations

Manisha Pandey

Manisha interacts directly with the drivers who are the company’s only touch-point for customers.Nothing matters more to her than a customer enjoying a hassle-free ride in a clean vehicle driven by a presentable driver. That, she believes, will eventually bring about positive transformation in a driver’s life.

Shivangi Jain

Head of Business Expansion

Shivangi Jain

Alumni of the prestigious Parsons School of Design in New York, Shivangi prides herself as being a problem-solver and a strategist. She specializes in design solutions combining both analytical and creative strategies. She is currently helping the firm plan its growth in multiple cities outside of Delhi-NCR.

Apurva Kaushik

Head of HR

Apurva Kaushik

Apurva has 7 years of multi-functional HR experience across manufacturing and services sectors with special focus on the entire life cycle of recruitment. A good listener, a well organised multi-tasker and an assertive team player, she is responsible for maintaining an efficient work environment.

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